Factories and plant floors are generating unprecedented volumes of data today. The proliferation of IoT sensors is enabling companies to extract insights from these disparate data sources. However, as a startup aptly described, industrial customers suffer from the ‘data rich, information poor’ syndrome. Customers underutilize data because of a lack of sophisticated analytics tools. Consequently, the industrial IoT (IIoT) analytics market is increasingly emerging as the hotbed for startups. After spending considerable time interacting with startups,
Read MoreMarketing teams across the world spend hundreds of billions of dollars to set high expectations in order to attract new customers. Buy our product, says marketing, and you’ll look just like a supermodel. Use our product, they claim, and you’ll become the next Amazon. In a world where a competitor is only a Google search away, it can feel like we need to promise the moon and the stars to close the deal. This has created a situation where customer expectations are higher than ever.
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