Protecting Digital Identity from Deepfake: Cisco Investments Invests in GetReal Security
Cisco Investments backed GetReal Security to strengthen AI security and future-proof collaboration tools against deepfake and impersonation threats.
GetReal Security protects enterprises from deepfakes, fraud, and digital deception by ensuring the authenticity and integrity of business communications.
Co-founded by digital forensics pioneer Dr. Hany Farid, the company combines AI and forensic science to detect and prevent malicious synthetic content.
While Generative AI has ignited the enterprise technology stack, it is also giving an asymmetric advantage to attackers.
Bad actors are weaponizing AI platforms and creating synthetic data to perpetuate disinformation, financial fraud, impostor hiring, and brand damage.
Sophisticated deepfakes and impersonation attacks corrode trust in critical business communications, manipulate transactions, and compromise sensitive information.
When people can’t trust what they see, hear, or read, it will challenge every organization’s ability to execute,” says Matt Moynahan, CEO of GetReal Security, a cybersecurity company specializing in the prevention, detection, and mitigation of threats posed by malicious generative AI content—ensuring the authenticity and integrity of digital communications.
Cisco Investments is excited to invest in GetReal Security and collaborate to enhance the security and trustworthiness of digital communications—ensuring the integration of AI technologies is done responsibly and ethically to protect businesses and individuals from the growing threats of digital deception.
Restoring Trust in Digital Communications
The cybersecurity landscape has long focused on the CIA Triad: Confidentiality, Integrity, and Availability.
While major strides have been made in protecting confidentiality (via access controls) and availability (through robust network infrastructures), the integrity of digital content—ensuring that information is accurate and trustworthy—has remained a significant hurdle.
“I don't even pick up my cell phone anymore because the people that are calling are spoofing cell phone numbers to look like they're from area codes of people I love. But you can't do that in a business environment. You can't just not pick up,” Moynahan explains.
This everyday challenge underscores the broader issue of trust in digital interactions—which is exactly what GetReal Security aims to address.
The ultimate problem that we're trying to solve right now is bringing trust to the presentation layer of every digital interaction,” Moynahan continues.
“Whether it's video, audio, or images you're looking at, we ensure that employees, partners, and executives know the content they're making business decisions on is trustworthy and correct.
GetReal Security leverages a unique combination of advanced AI techniques and world-class digital forensics expertise.
The company was co-founded by Dr. Hany Farid, a leading expert in digital forensics with over 30 years of experience, and a tenured professor at the University of California, Berkeley, focusing on forensic science, misinformation, image analysis, and human perception.
Their multi-modal and multi-model strategy enables prevention, detection, and mitigation of threats across various forms of digital content.
Our multi-dimensional approach is what really sets us apart,” Moynahan claims.
“Our expertise is understanding how the 3D world works and when something is manifested in 2D. Does it follow the properties like it should in a 3D world if it were actually a real event or a real image or a real anything?
This approach not only tackles the immediate threats posed by deepfakes, but also positions GetReal Security as a leader in the broader field of digital fraud risk management.
Alignments with Cisco
Cisco Investments recognizes a strong alignment between its mission and GetReal Security’s commitment to securing digital communications.
By investing in GetReal Security, Cisco gains valuable insights into an emerging market focused on deepfake protection, which is increasingly critical in the evolving world of AI security.
Additionally, GetReal’s technology helps future-proof collaboration tools against potential deepfake attacks.
As collaboration platforms are often targeted as points of entry for sophisticated threats, investing in robust detection capabilities helps ensure that collaboration solutions remain secure and competitive in a rapidly changing digital landscape.
Innovating for the Future
GetReal Security is poised to lead the next wave of cybersecurity innovation with upcoming real-time streaming security capabilities.
As the regulatory environment around AI and cybersecurity evolves, the company’s expertise will become increasingly vital in guiding enterprises through these changes.
Our ultimate vision is to have a world of secured digital identities,” Moynahan says, “because, in a digital-first world, believing in what you're seeing or hearing is paramount.
As the company name suggests, this team and platform are on a mission to keep digital content real.