Datos IO is the application-centric data management company for the multi-cloud world. Datos IO delivers a radically novel approach to data management helping organizations embrace the cloud with confidence by delivering solutions that protect, mobilize, and monetize their data — at scale. Unlike traditional data protection solutions that protect applications either at a VM-level or at a storage LUN-level, Datos IO has reinvented data protection by eliminating any dependencies on VM or LUN constructs — thus, enabling a true application-centric data management approach. This revolutionary application-centric approach provides customers with dramatic backup storage efficiency, provides data management services at a granular level (e.g. rows/tables vs. entire VM or entire database), and enables customers to intelligently move their applications back and forth between public clouds or multi cloud environments. Rubrik acquired Datos.IO in 2018.