By Rakesh Soni, Cisco Manager
The proliferation of mobile devices has empowered the convergence of offline and online experiences – allowing enterprises and services providers to engage with their customer base in ways not possible in the past. The traditional offline & in-person experience when combined with new elements of mobile, social & local, now provide unique and differentiated experiences. Here at Cisco, one way that we are helping drive this phenomenon is through our Connected Mobile Experience initiative or CMX. Cisco CMX personalizes the offline to online journey for consumers using their own mobile devices. Regardless of the type of establishment, whether retail, hospitality, transportation, healthcare, education, or government, visitors in every venue are always on, always connected. CMX lets you tap into this connected lifestyle and provide relevant mobile content while gaining meaningful analytics. For instance, the solution engages consumers with relevant value-added content and offers—and does so in real-time, based on their in-venue location. It captures and analyzes location analytics to give retailers visibility into customer movement and patterns. This solution enables unique customer experiences together with added operational efficiencies; the goal is enhanced customer service and increased revenue.